Just creating awareness training s not enough today. To ensure the success of the awareness program, organizations have to strategically leverage various employee touch points before, after, and throughout the training program. By strategically incorporating touch points throughout the training process, organizations can create an impactful learning experience.
From pre-training promotions to interactive sessions and post-training reinforcement, leveraging touchpoints maximizes engagement, knowledge retention, and overall awareness among employees.
Pre-training Touch Points:
Before launching awareness training programs, organizations can utilize several touch points to create anticipation and build engagement amongst the employees. These touch points can include:
Email Campaigns - Start with sending out informative and visually appealing emails to introduce the training program, highlighting its importance and benefits. Regular reminders and teasers can generate curiosity and motivate participation.
Intranet and Internal Communications - Leverage internal communication channels, such as company newsletters, bulletin boards, videos on social media, and even testimonials from previous attendees.
Training day delivery touchpoints:
During the actual training sessions, organizations can utilize various touchpoints to enhance engagement and knowledge retention.
Interactive Presentations - Use interactive tools like quizzes, polls, and case studies to keep participants engaged. This not only reinforces learning but also encourages active participation and discussion.
Gamification - Incorporate gamification elements like leaderboards, badges, or rewards to create a competitive and fun learning environment. This can motivate employees to complete the training.
Multimedia Content - Utilize a variety of multimedia formats such as videos, animations, and infographics to cater to different learning preferences. Engaging visuals can make the training more memorable and relatable.
Post training Touch Points:
To ensure the longevity of awareness training impact, organizations can reinforce key messages through post-training touch points.
Follow-up assessments - Conduct post-training assessments to gauge the effectiveness of the training and identify areas that may require additional focus. Share individual and team performance feedback to encourage ongoing learning and improvements.
Microlearning Modules - Provide bite-sized, interactive modules addressing specific privacy topics as periodic refreshers. This helps reinforce key concepts and keeps the training content fresh in employees’ minds.
Ongoing Communication - Continuously communicate privacy updates, best practices, and success stories through internal communication channels. This helps employees stay informed and encourages a culture of privacy awareness beyond the training program.
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